Disneyland is rolling out another round of price increases starting on October 9th, and if you’re planning a trip to the Happiest Place on Earth, it’s time to brace yourself. From annual passes to single-day tickets, the cost of visiting Disneyland in 2025 will be more expensive than ever. But surprisingly, there’s one thing they’re keeping the same, and it might just remind you of Costco’s $1.50 hot dog.
Price Increases for Disneyland’s Magic Keys (2021-2025)
Disneyland’s Magic Key program—annual passes for Disneyland Park and Disney California Adventure in Anaheim—has been the go-to for many dedicated Disney fans since 2021 when the current program was rolled out.. However, those loyal passholders are in for some serious sticker shock. As of October 9th, the price for all four Magic Keys is increasing, with some passes seeing price jumps as high as 50% from their 2021 launch prices.
Here’s a breakdown of the price hikes for each Magic Key from 2021 to 2025:
- Inspire Key: +25% to $1,749
- Believe Key: +45% to $1,374
- Enchant Key: +50% to $974
- Imagine Key: +50% to $599
These price increases come at a time when Disney itself has projected flat attendance for its parks for the next few quarters. So, why the increase? It’s clear that Disney is focused on raising top-line revenue by capitalizing on guests willing to pay more for the magic, even if fewer people are coming through the gates overall.
Peak vs. Base Ticket Prices (2020-2025)
It’s not just annual pass holders who are feeling the price squeeze—Disneyland is also raising the price for single-day tickets, especially during peak periods. The cost of a peak-period single-day ticket in 2025 will rise to $206, up from $194 in 2024.
Meanwhile, Disneyland’s base period ticket price, the most affordable single-day option, remains unchanged at $104. That’s right—since 2018, the entry-level price to visit Disneyland hasn’t budged. In an era where everything seems to be going up, from groceries to gas, Disney’s decision to keep the $104 ticket price steady feels like their answer to Costco’s $1.50 hot dog.
Disney’s Pricing Power
Disneyland’s significant pricing power comes into play when you consider that Magic Keys are perpetually sold out. This scarcity indicates that the market can handle these higher prices, as demand for annual passes remains strong. Even with the Imagine Key priced at $599, you break even after just six visits compared to purchasing base tickets at $104 each. After those six visits, your price per visit drops substantially, making it a great value for frequent visitors. There’s only one Disneyland, and Disney knows it—leveraging this unique appeal to justify their pricing strategy, knowing that die-hard fans will still see the value in these passes despite the hikes.
